Beginning in 1960, the J. B. Williams Co. / Beecham put Cranford on the map as a laboratory and production center for famous brands like Geritol, Sominex, Aqua Velva, Williams Mug Shaving Soap and other pharmaceuticals and men’s toiletries. It closed the site in 1987.
Hartz Mountain Industries bought the land in 1988 and attempted to open a 10-theatre multiplex and shopping mall on the site. The town’s government and a local residents’ group, Residents Against the Mall, eventually defeated these retail plans and the complex continued as office space.
Next door is a former ball bearings plant that, because of contamination, was converted to a golf course.